Myntra acquires wearable maker Wit works.

E-commerce commerce apparels biggie has acquired Wit works, which is a Bengaluru based start-up. The amount is still undisclosed. It is undisclosed for a reason like the one as the online retail firm has looked to diversify and look for the markets in the other categories. At the same time, it is investing heavily in different technologies such as Artificial intelligence. WHAT DOES THIS DEAL MEAN FOR MYNTRA? This deal…

April 17, 2018

Walmart likely to buy into a majority stake in Flipkart.

In what could be the biggest changing face of the retail in the further retail landscape, Walmart is likely to close in on the deal with Flipkart. The two of the biggest retail giants Amazon and Walmart in the world were a very likely contender for the race to acquire for Flipkart and now it seems that Walmart has been won over the deal. WHAT IS THE DEAL ALL ABOUT?…

April 12, 2018

Product sampling in E-commerce.How should you go about it?

Effective marketing channels are more and more turning into product sampling as their ultimate marketing activities.   Why?   It helps create brand awareness,increase sales and also builds customer loyalty and does something which no marketing effort can do.   Puts something physical in the hands of the consumer.(the product itself)   And it works and how! In this blog we take an in-depth look at what product sampling means…

February 15, 2018

What can we learn from China’s E-commerce explosion?

China’s E-commerce market continues to see double digit growth year after year.During the time of Single’s day which is celebrated in China online shopping saw a spurt of 39% as compared to the event which was held in 2016.   This shows the confidence in the CHINESE consumers and also shows that the consumption will also continue to rise.   So which are the five major factors which drive China’s…

February 14, 2018

E-commerce market likely to cross the $50 billion mark in the year 2018

E-commerce has changed the way a consumer shops.The traditional methods of methods of shopping are long gone are now bring replaced by the new and trending methods of mobile shopping and mobile marketing. Till some years when internet was a major contributing factor for the rise of e-commerce now other mediums have followed suit.Twitter,Facebook and Watsapp are being only next in line to boost the business of e-commerce. The shopping…

December 26, 2017

How to do an effective product sampling in E-commerce?

Do you anytime remember finding a product of a shampoo sachet in your everyday newspaper? If you do then you ought to need to know what it is called. It is called as product sampling and one of the sure ways to market your product. E-commerce is fast catching up as your go-to tool for all kinds of shopping and different needs. On the consumer’s side it is proving to…

November 20, 2017

Flipkart, Paytm and Amazon soon to foray into the food delivery business

We are a country obsessed with food and everything starts and ends with food in our country. And so this very habits and tastes of ours have gave rise to various online food delivery companies and delivery marketplaces. It is only obvious that the success is going to increase manifold and is only going to get bigger and better. How do online food marketplaces actually work? They are mainly based…

November 6, 2017

India to add new shopping malls by the year 2020

India’s retail industry is going through a drastic change and all for the better. It is going through one of the fastest development phases and is expected to grow drastically. Some facts about India’s Retail Industry It is one of the fifth largest preferred Retail Industrial destinations and it ranks highest among the world in terms of per capita retail store availability. With the real estate sector on a growth…

November 1, 2017