E-commerce is fast growing in India. One of the main reason is the large number of population and an ever-increasing young population and simultaneously the rising demand for it.
So, it comes as no surprise that one of the biggest America’s retail giants AMAZON has the largest market in India. The Seattle based company is now routing for India as its most in-demand market in the retail space and the video space.
It has seen the fastest adoption of its online movie service, Amazon Prime. It has an annual subscriber base of around 100 million subscribers and for its Prime Service it has a shipping base of 5 million items.
Road map INDIA-
INDIA has emerged as the faster growing geographic location for Amazon, in the previous few years as is also the most viewed and visited site both on the desktop and the internet space.
The Amazon mobile app is also the most downloaded mobile app among the Indians.
Prime plans to add more viewers to its subscriber base especially in India. Amazon is looking to invest in this segment and plans to invest more with a view to increase its customer base.
Prime has more than 40 million local products in total and from the third-party sellers.
What all different shows are in the pipeline?
It plans to include two new premier shows
And add a subscriber base over the new shows in production.
Why is India a huge opportunity for Amazon?
Amazon is the fastest growing website in the Indian subcontinent.
It is also the most visited website.
Prime Video are also investing heavily in the Indian content.
From the Czar himself-
Amazon owner Jeff Bezos said that India remains one of the most prime attractive investment and one of the most important market in India.
It has so far invested in around $5 billion for the India market and to grow its business in India and the US.
Amazon plans to increase the spending over the next few quarters and up the market share.