Data Masking Market Report 2025 Focuses on Top Companies, Research Methodology, Drivers and Opportunities

Market Synopsis
Data masking
is also called as data obfuscation, data scrambling, data cleansing, and data anonymization. It is the technique of creating a structurally similar however inauthentic version of an organization’s information that can be used for various purposes like software testing and user training. The main aim is to protect the actual data, while having a functional substitute for occasions when the real data is not required. In data masking, the format of data remains same and only values are changed. The data may be modified in number of ways like encryption, character shuffling, and character or word substitution.

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Data masking is important to organization as it not only keeps the data and intellectual property away from hackers and security threats, but also gives you the freedom to conduct testing with realistic data. The top products of data masking are oracle data masking and subsetting, infosphere optim data privacy, solix edms data masking, ca test data manager, imask and others.

Data masking is categorized as under type, component, business function, deployment type, organization size, industries, and regions. The types of data masking are static and dynamic. The components are divided into software and service. Finance, operations, marketing and sales, human resource (HR), legal, and others are various business functions of data masking. The deployment type of this market is on-premises and cloud. It has being used in small, medium, and large scale enterprises. It is used in the industries like Banking, Financial Services, and Insurance (BFSI), healthcare & life sciences, retail & e commerce, telecommunications & IT, government & defense, media & entertainment, manufacturing, and others.

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Regional Analysis
By region the market is split into North America, Europe, APAC, MEA, and Latin America. North America is expected to represent the largest market share, and APAC to develop at very best CAGR during the forecast period.

Market Growth Factors
The major growing factor of data masking is rise in organization data volumes and protecting data from unnecessary internal exposure and external service providers. It has some specific drawback that it does not hide all the content of the data. The use of data analytics is increasing enormously. The identification of sensitive records and integration issues are some of the major challenges.

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Competitive Analysis
The major players of data masking market are IBM Corporation, Informatica, CA Technologies, Inc., Solix Technologies, Inc., Innovative Routines International, Inc. , Oracle Corporation, Deplhix, MENTIS, Micro Focus, Compuware Corporation, Ekobit d.o.o., and ARCAD Software.

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