2018 Digital marketing trends

There are various trends which come and go.While some make a splash on arrival some do not create the needed hype and are soon lost out.There is always change on the cards which you should keep a check on and always remain updated about the latest technologies.

 

Changes always come and go very rapidly along with the latest technologies so you should be well aware of to adapt and use them in your technology as and when you need it.

 

We take a look at some of the current digital marketing trends-

 

Customer JOURNEY mapping

Every customer has data which shows the purchases.Every move of the consumer and the potential consumer is mapped and tracked accordingly.The data is captured,filed,coded accordingly into a big bank of algorithms.

What has a person liked,disliked or which trend is he currently following is recorded accordingly.

It is the most valuable form of mapping a consumer’s journey and is important for any kind of marketing but it is more so important in terms of digital marketing.You need to have a lot of insight for the upcoming trends in digital marketing and also for how the customers think and perceive about a particular situation.

 

Personalized Marketing

You are by far now clear that what a prospective customer now wants,what are his likes and dislikes.Marketeers can now decode an individual style of a person by giving a personalized touch.You make your customer happy and it instantly adds a unique value to your brand.People will love your personal touch and will go a long way in making and shaping your brand in a perfect manner.

 

Social Purpose

The internet is now a source of communication across the world.The consumer is smart enough to know all about the latest trends,issues and causes from across the world.So purpose driven marketing is the way to go for having a unique marketing strategy.The information should be authentic and should help one leverage against the company’ potential.

 

Content Marketing

Content marketing is one of the most effective and unique ways to establish and build a conversation.It in turn develops to building relationships.

A high quality relevant content will at any time provide a good and a correct information and will help build a brand value.

 

Social Media

Social media is now your go-to tool to create visual branding and create an identity across channels.If you do not have a social media strategy in place then you can have some serious impacts because it will not help at all leverage across the different brands.

The most among social media channels is Instagram while Twitter is slowly taking a backseat.

 

Videos

Videos are ruling the digital marketing scene like never before.They are a quick and an easy way to increase the viral search online and a popular medium to be included on the social media channels.

 

 

 

 

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