Social Media has become an indispensable part of our lives today. It is but natural to stay abreast of all the latest developments which take place and be in sync with the online world so that you don’t miss out on all the important news and trivia.
But to be in sync with the latest developments it is very important to stay in touch with the current trends. Your target demographic is an important parameter in having a bang-on social media strategy. The world of social media is constantly changing and it is but imperative to stay in touch with the latest developments.
We take a look at some-
Videos are in
Say hello to videos! As they say a picture speaks a thousand words. And rightfully so. Videos have the power to create engaging content and driving user engagement tremendously. Also it adds a more personal touch to it and people love the personalized touch since it helps reach the masses. It helps you avoid faceless and generic information with the target audience. Live streaming is only becoming popular and was one of the most sought after social media trend in 2017.
The rise of AI
Brands will increasingly use Artificial Intelligence to put their message across. However the far reaching effects of AI are tremendous. It will give rise to predictive analytic
The rise of Mobile Based viewership
The mobile content will increasingly find its way upwards as content continues to come on the television and subsequently on the mobile. With Net on the mobile people are now switching to mobile phones as they can be optimized broadcasters alongside when TV viewership is experiencing a downfall.
Chat boxes are the way
Chat boxes are no longer the traditional machines they were used to be earlier. They are different types of bots which are able to provide a quick connection with the customers from all over the world. They are a way of leveraging different brands having a quick interaction with the audience which in a way has a personalized approach.
Ephemeral content provides the best engagement rate
Snap chat and Inst a gram have led to the rise of Ephemeral content. This type of content is typically shared for up to 24 hours or such and then it disappears. It is a quick way of creating engaging user content. Story telling is another way of it.